Placemaking Tools Intro Here's where we recommend some Placemaking Tools, guaranteed battle-tested. It's also our monetization strategy: Placemaking Report gets a fraction of the purchase price of any tool you buy, without adding anything to the purchase price. This is called "affiliate marketing." It's been around since the 1990s, and was originally considered kind of sleazy. But it's now legit in the journalism world: not a bad way to earn some reader support for projects at a time when advertising is shrinking, and paid subscriptions often require a lot of polite pleading.