So placemaking...
After walking every day past dazed visitors, and costumed guides in Revolutionary War attire (above), it's dawning on you: it’s tough being a tourist in Boston. It's not much easier being a resident, sometimes.
Maybe a few new technologies that promise to deliver more relevant, more immediate information could help this situation?
Make this place more interesting? More engaging?
Back at the dawn of the web, O’Reilly Media CEO Tim O’Reilly used to talk about “information pain.” Back then the pain was around building web sites, and navigating the internet.
Now you are seeing a slightly different kind of information pain every day, whenever you step outside: visitors who don’t know what to do next, or what they should be doing. And what’s worth doing in Boston anyway?
Painful, informationally.
You decide to see if "mixed reality," a loose catch-all term to describe the intersection of the latest information technologies -- augmented reality, virtual reality, and the Internet of Things -- could be pressed into the service of this challenge.
Could those technologies help convey a more interesting sense of these places?
You aren't aware, at the time, that there is a big catch-all term for this pursuit: "placemaking."
Eventually "placemaking" takes over the project.
But before all that, you have to assemble your tools.
Bonus Content
In the meantime, as a bonus track, here are two more costumed guides that you point your phone at, usually on your way to or from lunch.
Unless you are in a rush, you always stop to listen to them for a minute or two.
The two phrases you hear most often: "Despite what you were taught in school..." and "What really happened..."
You also hear those phrases spilling from the Duck Boats that ply this neighborhood.
That's what visitors like the hear: the real story.